Every dental practice is unique, and your dentist practices marketing strategies should reflect that. Choosing the right mix of digital marketing services is essential to attracting and converting new patients.
Your website is often the first impression a prospective patient has of your office, and it must convey professionalism, skill, and knowledge. It must also be responsive to the latest online search trends. Regular blog updates and social media engagement are key to capturing and engaging your audience, boosting your reputation, and creating a strong bond with potential patients.
Why Marketing for Dentists is Essential in Today’s Competitive Market
Use videos to introduce your team, highlight your facility, and answer commonly asked questions. Your targeted online audiences spend large amounts of time watching videos, making it a great way to capture their attention. Use video on your dental website, Facebook, YouTube, and TikTok to engage viewers and help bridge the gap between online research and that first visit to your office.
Boost your local search ranking by incorporating Yelp ads into your dental marketing plan. With so many potential dental patients turning to Yelp to find a provider, integrating this form of digital marketing is a great way to leapfrog over your local competition.
Complete your Google My Business profile by adding photos, hours of operation, service offerings, and other relevant information. This will ensure that your GMB profile displays in the Google Local Map Pack when prospective patients search for a dentist near them. It also gives you the opportunity to monitor and respond to patient reviews.